Sol
Live From The Sunny Side

Beer served sunny side up

Inspired by the sun but living in the shadow of that other Mexican beer brand, Sol were seeking a fresh jolt of energy.

Our global ATL campaign reimagined solar energy as human positivity, celebrating the infinite optimism of people who live life on the Sunny Side. 

Blending Gen Z-friendly language with retro-inspired illustration and photography, the campaign launched with a vibrant TV spot filmed on location in Cape Town.

Creative, Campaign, Film, OOH, Social, Digital