Smirnoff
Just Released. Already Wanted.

Infamous contraband.

To grab attention and stoke intrigue for the launch of the Smirnoff Hipster: an iconic vodka in a new, portable format – we created a campaign fused the bold novelty of the packaging with the brand’s infamous reputation, introducing a mysterious trio engaged in some cloak-and-dagger action.

Building on Smirnoff’s established ‘Infamous since 1864’ positioning with a new platform line: Just Released. Already Wanted. Our three characters, representing the three flavours, can be seen smuggling and trading the Hipster like a precious piece of contraband.

Creative, Copywriting