Sky Sports F1
It’s Only Live Once

F1 ads that are too 
fast to see.


Sky Sports is the ultimate home of live Formula 1, delivering every adrenaline-fueled moment exclusively to fans. If you're watching F1 anywhere else, you're missing out on the action.

This campaign leverages the power of FOMO—because the greatest moments in sport happen live. Don't miss them.

Print, OOH, Creative, Art Direction, Design