Rogue Wave Vodka
one-armed sailor.
BrewDog (before the scandals) were set to launch a high-quality, no-frills vodka inspired by their native Aberdeen. A spirit born from the grit and graft of the North Sea.
The brand needed an anchor. We found one in One-Armed Alex, a real local legend who was determined to live life his way. Even when a freak fishing accident left him one limb lighter. Alex became the figurehead for a different kind of vodka. An authentic, rebellious spirit in a sea of shallow brands.
Creative, Branding, Copywriting