Rekorderlig
Be A Little Fruktig

Swedish-speaking cider.

The Swedish cider’s fruity taste wasn’t enough, the brand needed to speak fruity too. So we set out to create a brand platform showcasing the nation’s fun, light-hearted and cheeky nature - or a little ‘Fruktig' - Swedish for fruity.

The creative task involved building out a memorable platform with unique art direction and a fruity tone of voice before handing over to a team that would produce a series of films. Before receiving the brief, the client was sold on the line “be a little fruity”, however injecting a little Swedish ‘fruktig’ gave them the voice they were looking for - their own.

Creative, Brand Platform, Art Direction, Copywriting