Intergalactic
Broadcast Launch
DOOH motion posters acted as life-size prison cells trapping the convicts during the lead up to the release date. On the day of launch, the prisoners broke free leaving the media spaces empty.
Digital 'wanted' posters were also displayed across social media and OOH post-launch. Responsibilities included creating the title art, key art and campaign concept, motion and stills art direction.
Creative, Key Art, Campaign