The Electoral Commission
Got 5?

Getting 458,000 people
registered to vote in 5 minutes.

Despite rising political awareness post-Brexit and Trump, a record number of young people in the UK still weren’t registering to vote. The Electoral Commission needed to cut through the noise of their fast-paced, tech-driven lives and remind them how quick and easy it is to register.

Our social-first 360 campaign, “Got 5? That’s all it takes to register to vote,” tapped into everyday moments—waiting for the bus, heating up beans, or doom-scrolling—to show how registration fits seamlessly into their routine. With eye-catching, relatable content, the campaign drove 458,000 registrations—26% above the target.

Creative, 360 Campaign, Art Direction, Copywriting