Glenfiddich
Gifts Of Good Fortune

Taking whisky lovers on a grand journey for Chinese New Year.


Lunar New Year is a key period for premium whisky brands in Asian markets. Glenfiddich brings ancient Chinese tradition and the revered craft of whisky-making together with limited-edition gift packs and an experiential festive pop-up.

Partnering with Chinese artist Rlon Wang, we delved deep into the brand’s own legendary story as well as the rich tapestry of Chinese mythology to develop a special pack, as well as animated films and retail activations to further bring the concept to life.

Creative, Campaign, Brand Packaging, Copywriting, Art Direction