Borneo Orangutan Survival
Mammoth Problem

Launching a nationwide campaign to raise awareness for critically endangered orangutan species.


When we think of extinct animals, we too often picture prehistoric creatures like the dinosaur, woolly mammoth, or dodo. But do we ever consider one of our closest living relatives—the orangutan? This lack of awareness is costing them their future. The Bornean orangutan has been critically endangered since 2016, with its population rapidly declining due to deforestation, habitat loss, and poaching.

This campaign is a stark wake-up call: without urgent action, the orangutan will follow the woolly mammoth into extinction. By exposing the harsh reality of their plight, we aim to shift perception, spark conversation, and drive real change before it’s too late.

Creative, Copywriting, Art Direction, OOH