Audi F1 x Adidas
Partnership Launch

Four rings x three stripes.


Audi were about to enter Formula 1 for the very first time. The new team’s official apparel partner brought three stripes to their four rings. Two iconic legacy brands approaching the grid as a team.

We created a hype-building teaser campaign for Audi F1 x Adidas, fusing the iconic design language of both brands with the drama of motorsport’s elite competition. A countdown to a collab that would take the grid by storm.

Creative, Campaign, Teaser, Art Direction, Copywriting