Canva
Affinity Launch

Free your files, forever.


Affinity is the pro-grade creative platform from Canva that’s completely free to use. Three studios in one super-powerful app. No subscription, no hidden charges. Welcome to a bold new era of creative freedom.

The launch campaign kicked off with an animated hype reel, crafted with Design by Twist and ManvsMachine. A rallying cry for creative liberation that exceeded all expectations: the film now has over 62m views on YouTube, while more than one million people downloaded Affinity in the first week.

Creative, Launch Campaign, Copywriting